Want to bring the heat to you next party? Don't worry, we've got you covered. Say hello to Evan Williams Fire. This seriously good cinnamon infused Bourbon takes the term fire in your belly to a whole new level. It's got the hot cinnamon taste you love, with just the right amount of smooth Kentucky Bourbon blended in. 70 Proof with a light copper color, Fire brings the heat and keeps it going all night long. Try it as a shot to get the party started, enjoy it on the rocks, or mix it with hard cider, cola, or Dr. Pepper®. Just make sure you can handle the heat. All Heat. No Burn. It's finally ok to play with fire.