Unlike other fine spirits such as many whiskies, or vodka, which can contain other added ingredients, Campeon is 100% pure highland blue agave juice. Most tequila on the market today is a blend of a small percentage of Agave juice with added sugar cane alcohol to create what most consumers refer to as Tequila. For maximum flavor, Campeon is distilled and then bottled at 80 proof, never diluting the lush flavors or product quality with anything but the juice of the Highland Blue Agave.