Danish for "frost and ice", Fris Vodka has a clean and neatral aroma, and a velvety mouth feel. Its patented freeze distillation process removes impurities, eliminating the burn that characterizes other vodkas. Instead, it has a fine taste of grain from carefully selected Danish whole wheat. The distilled spirit is also mixed with pure artesian water from northern Jutland in Denmarkk, which is naturally filtered and infused with minerals to give Fris its well-rounded taste.