Morgan Hammond IV
As owner, CEO, husband, father, golfer, and "next in line", Morgan Hammond has worked the liquor business since he was old enough to pick up a case of Jack Daniels. Mind you, that was twelve years before he was allowed to legally drink it. Since 1986, Morgan has held a prominent role in the store. Learning every trick of the trade from Rommy and Buster, Morgan has undoubtedly added his own ideas that have helped propel the store into the thermosphere of the wine world. Much of our store's success is attributed to responsible buying habits, fiscal discipline, and inventory management that he employs. Morgan has made multiple trips to Italy, Spain, and France to expand his wine knowledge bringing back some incredible finds for our customers to enjoy. Morgan loves the big boy wines from Italy, Bordeaux, and Napa! But he loves his wife and the store's next generation even more; his two boys, Bear V and Nash.
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